CeraVe's innovative solution: Addressing extremely dry skin in elderly residents

The Challenges of Dry Skin and Ageing: extremely dry skin is a prevalent, yet often overlooked health concern amongst the older population. It’s not merely a cosmetic

issue; it can significantly impact an individual’s comfort, well-being, and even overall health.

Factors that play a role in exacerbating very dry skin include:

Ageing: The skin’s natural moisture barrier weakens with age. Decreased oil production, coupled with thinning skin and reduced cell turnover, contributes to dryness.

Environmental factors: Air conditioning, central heating and hot showers can worsen dry skin.

Medical: Certain medications and medical conditions can be contributing factors to dry skin.

Consequences of untreated dry skin

Dry skin that hasn’t been effectively addressed has consequences that go beyond just discomfort.

Itching: Can disrupt sleep, increase anxiety and lead to discomfort.

Effectively addressing symptoms, restoring skin barrier and preventing the progression of very dry skin are important factors to consider when managing dry skin. Very dry skin often requires a more intensive approach that goes beyond a regular moisturiser.

CeraVe’s new solution

Developed with dermatologists, CeraVe has formulated its most intensive moisturiser yet to address the specific needs of very dry, itchy-feeling skin.

The science behind the hydration

This breakthrough lotion combines the power of 5 percent Hydro-Urea™ with three skin identical ceramides and shea butter.

Hydro-Urea™: A blend of natural moisturising factors, provides intense and long-lasting hydration.

Three essential ceramides: Help restore the skin’s protective barrier.

Shea butter: Adds an extra layer of comforting and nourishing moisture, reduces itching sensations and promoting skin comfort.

MVE Delivery Technology: A hallmark of CeraVe products, ensures continuous release of these key ingredients, providing sustained hydration for up to 72 hours** and:

99 percent reduction in itch due to dryness†

Hydration without greasy, sticky residue

Allergy-tested

Fragrance-free

pH balanced

Suitable for all skin types (even sensitive skin).

For best results: Apply liberally as often as needed (or as directed by a physician).

**Instrumental test, 50 subjects.

†Cosmeto-clinical study, 50 subjects, after 1 week of twice daily usage.

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